Performance marketing built around commercial results
I partner directly with brands and agencies to deliver effective, results driven paid media.
With 10+ years experience, I've worked with notable clients including: Jose Cuervo Tequila, Classic Football Shirts, and Kings InterHigh.
My focus: the numbers that matter to your business.
What I do
My services deliver measurable commercial outcomes.
Paid Search on Google and Microsoft
- Account builds & rebuilds
- Shopping, PMax, Demand Gen campaigns
- Scalable e-commerce & B2B structures
- Smart bidding tailored to data
- Seasonal adjustments & revenue forecasting
- Precise conversion tracking
- GA4 setup & troubleshooting
Paid Social on Meta and TikTok
- Conversion-focussed campaigns
- Prospecting & retargeting funnels
- Clear creative testing
- Strategic use of CRM & first-party data
- Results-based budget allocation
- Platform-specific optimisation
- Regular performance reviews
Consultancy and Strategy
- Comprehensive audits
- Profit models
- Landing page & user flow feedback
- Attribution & measurement health checks
- Spend, ROAS, revenue forecasting
- Channel mix recommendations
White Label Support for Agencies
- Delivery under your brand
- Preferred reporting format
- Specialist on client calls
- Seamless process integration
- Flexible, scalable support
- No client poaching or conflicts
Who I work with
I work with three client types, adapting my approach to your business model for performance and profitability.
E-commerce businesses
Grow profitably with paid media. My focus:
- ROAS
- Margin analysis
- Average order value
- Product tiering & long-term testing plans
I maximise your paid media investment.
Service-based businesses
Securing quality leads is paramount. I optimise for:
- Booked appointments
- Client acquisition costs
- Demonstrable ROI
I drive consistent, profitable client growth.
Utilities & telecoms industries
Prospect quality outweighs lead volume. I prioritise:
- Search intent
- Localised approaches
- Accurate targeting and robust strategy
I deliver genuinely ready to buy prospects.
Why people choose Crossan Media
Brands and agencies choose to work with me for focussed expertise that cuts through complexity and delivers paid media directly tied to commercial outcomes.
Commercial first
Everything links back to business results: revenue, ROAS, margin, and cost per sale/lead. I optimise for profit, ensuring your paid media budget works as an investment.
15 years of experience
No juniors, no handovers—just an expert running diverse accounts across multiple industries.
I've managed six-figure monthly budgets and navigated platform changes, ensuring faster problem-solving and better strategy.
Simple and honest
Clear reporting and straight answers, communicated in plain English.
If something isn't delivering, you'll know quickly, along with the plan to fix it. Transparency builds trust.
Quick to get started
I can review, rebuild, or fix accounts quickly to improve performance fast.
Most audits are within 3-5 days; new accounts are typically live within two weeks. I don't waste time.
How I work
My straightforward process delivers fast results, focussing on understanding your business and improving paid media performance.
Chat
We discuss your commercial goals, profit margins, seasonality, budget, and campaign results to clarify success. I ask detailed questions to structure campaigns for commercial value.
Audit or plan
I analyse your paid media setup, identifying wasted spend and improvement opportunities. You receive a clear, data-backed document with priority fixes and optimisation recommendations.
Build and optimise
I focus on clean campaign structure, bidding, tracking, and testing for continuous improvement. Campaigns are built for scalable, profitable growth, including account restructuring or new launches.
Reporting
Weekly updates focus on key numbers that drive business decisions, detailing changes and next actions. Reports are concise, commercial-focussed, and designed for quick decision-making.
About me
With over a decade in paid media, I focus on effective, simplified strategies. My approach emphasises commercial focus, technical expertise, and honest communication for clear, outcome-driven results.
Based in Bristol, I'm willing to travel for client meetings and work with clients across the UK and internationally.
Notable work includes
Kings InterHigh
Drove online school enrolments through performance campaigns and sophisticated tracking.
Biffa
Focussed on lead quality and geographic targeting for high-intent paid search enquiries.
Classic Football Shirts
Drove significant e-commerce revenue with Google Ads for vintage sportswear.
Tradekart
Optimised paid search and app campaigns for trade delivery conversions.
Funeral Partners
Managed large volume paid search campaigns with hyper-local targeting for funeral directors.
David Austin Roses
Executed e-commerce digital advertising, including Google Shopping and Meta catalogue ads.
Crossan Media
CROSSAN MEDIA